About Alpha Beta

Alpha Beta Food Industries is an industrial company at Mafraq-Jordan. The company is established in March 2003 as a private shareholding company first production trials were made at June 2003 & first commercial production at mid July 2003.

The site is 60 km north of Amman and has a land of 400 000 square meters employing more than 250 persons.

The company has several factories:-

1. Tomato concentrator producing about 10000 tons of tomato concentrate36 -38 % brix in 200kg Aseptic bags for the industry

2. Tomato paste factory producing about 20 different types of tomato paste in, carton jars & cans size 140gm up to 3300 gm & Ketchup as well under the brand name Jana with a capacity of 6000 unit /hour.

3. Canning factory producing foul, Hummus, mutable, chick peas …Etc. up to 30 different types in cans and Jars under the brand name Jude & Super Jude with a capacity of 18000 cans/ hour.

4. Natural juice & drink factory having three SIG combibloc production lines producing about 28 different types of juices & drinks with a capacity of 24000 packs/ hour, sizes from 125 ml up to 1.1 liter under the brand name Gardenia , Nour & DODI .

5. Processed cheese factory producing chedder cheese blocks of 225gm up to 900 gm with an annual capacity of 400 tons .under the brand name La Famelia .

6. Fresh / Frozen pasta & pastry line producing, about 18 different types under the brand name Avanti

7. miscellaneous products such as :
   

   1. Avanti Tomato sauces (4 Types)

   2. Avanti soups ( 4 Types)

   3. Rosa Water Rosa Orange, Blossom Water, Apple Vinegar, pomegranate molasses ( 4 Types)

   4. Jana Jelly jams ( 6 Types)

   5. Tru fruit natural jams ( 6 Types)

The marketing & sales activities in the local & export market is run through the sister company. Alpha Beta for Trading & Marketing

Having a sales force of:

• Four area managers

• Twenty two salesmen

• four merchandisers

• A distribution fleet of 26 vans & trucks.

Up to date we have reached about 7000 outlets through out all Jordan.

Our Customers are wholesellers, retailers, supermarkets .minimarkets, hotels restaurants, Institutional …Etc.

We are importing several products such as frozen French fries (Just Fries), frozen vegetables (Cold Alex) & potato chips (days) from Egypt & energy drink (Flash Power) from Austria.

As for export, we have started exporting our products to, U.S.A, Canada, Gulf countries, Libya, Iraq, Algeria, Malaysia, Morocco